When Intuit launched its personal finance management tool Quicken in 1983, there were already dozens of similar financial products available for the nascent home computer market. 1983-2007: Filing Like It’s 1999, E-File Goes Mainstream Although the story of the TurboTax we know today began in 1999, to really understand the rise and rise of TurboTax, we need to travel back more than 30 years to Ronald Reagan’s America of 1983. TurboTax has become extraordinarily popular in recent years. What TurboTax’s customer-centric approach to product development in a “boring” market can teach companies in other verticals.
TURBOTAX 2017 HOME AND BUSINESS PROBLEN SOFTWARE
That company was Intuit, and that product was TurboTax.Īt first glance, the minutiae of tax preparation software might not seem particularly exciting. One company saw another way and created a product that would transform how we think about, file, and pay our taxes. What about security? What if you made a mistake? What happened to your return once you submitted it? Not so long ago, most people were skeptical of filing taxes online. From basic individual returns to complex organizational tax situations, e-filing has made it so much easier to file your taxes. In 2017 alone, more than 52M people filed self-prepared tax returns electronically. Millions of people electronically file their taxes online every year.
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